Winning off the track- FREE online seminar

Using the media to provide value to your partners & advance your racing

Dean Case will explain how to use the press and media to advance your racing career

Register NOW- Space is Limited

“Dean is bright, enthusiastic and especially creative in his role working with MAZDASPEED Motorsports. He brought several surprising ideas to fruition, to the benefit of our racing program and MAZDASPEED's, and I have witnessed as he continues to do so. I look forward to working with him again, and you will too.”  -Randy Pobst
   

The most successful racers understand driving, technology, and the business of motorsports.

Part of that business includes public relations and working with the media. In our upcoming webinar, Dean Case will share lessons from his tenure as MAZDASPEED's Communication Officer for promoting your racing (or club) away from the track. Even if you are not on the podium, you can still be on the front page of the local paper, score that radio interview, or drive traffic to your partner's business.

You'll learn

  • The role of the media (it is not their job to make you famous)
  • The difference between a press release and a sponsor update
  • How to develop a plan to become the local hero
  • The need for follow-up and why it matters
  • The value of Social Media
  • Details that make the difference

Webinar details

  • Wednesday, July 30th
  • Two times-9 am PST/ 12 noon EST and 1:30 pm PST/ 4:30 pm EST
  • 60 minutes including 30 minutes of Q&A
  • Hosted by Dean Case and Brian Ghidinelli
  • Space is limited!

Meet the Experts

dean-case-mazdaspeed    
Dean Case began his professional career as an automotive engineer before making a career change into communications.  He has worked on the engineering side for Mazda, Ford, and Nissan.  Since becoming a freelance consultant he has worked with Mazda Motorsports, SAE International, Motivo Engineering, and The Diesel Technology Forum.  He has been the Mazda Motorsports Communication Officer since 2006.   Brian Ghidinelli is the founder and creator of MotorsportReg.com, the #1 place to find motorsport events online.  He serves on the Board of Directors for SCCA San Francisco Region and Thunderhill Raceway.  He also instructs at BMW CCA High Performance Driving Schools and Track Days, and races Spec Miata.