The most successful racers understand driving, technology and the business of motorsports.

Listen in as Dean Case shares lessons from his tenure as MAZDASPEED's Communication Officer for promoting your racing (or club) away from the track.

In this 60 minute webinar (followed by 30 minutes of Q&A) you'll learn:

• the role of media (it's not their job to make you famous)
• how to develop a plan to become the local hero
• the need for follow-up and why it matters
• the value of social media
• details that make a difference

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